Download PDF Writing to Be Understood What Works and Why Anne Janzer 9780999624821 Books

Download As PDF : Writing to Be Understood What Works and Why Anne Janzer 9780999624821 Books


Writing to Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as 

- Using analogies effectively to illustrate unseen concepts 
- Appealing to the reader's innate curiosity 
- Alternating between abstraction and detail in explanations 
- Balancing humility with credibility 

For each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy, and more. 

Whether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, Writing to be Understood will help you expand the impact of your words.

Download PDF Writing to Be Understood What Works and Why Anne Janzer 9780999624821 Books

"As B2B marketers we often struggle how to engage an audience, how to communicate complex subjects clearly and in interesting ways, how to write about abstract topics? Anne's book covers this and a lot more!

I'll elaborate on just one aspect. The title and introduction are key in any writing because they draw the reader in and keep them engaged to read the rest of the article. The common advice we hear is 'make the title interesting' - huh! like we didn't know that. But Anne's approach is entirely different - it is specific enough to give you what you need but not too detailed to look highly prescriptive. For example, about titles she explains that a title must either 'spark curiosity' or 'hint at a benefit'. Now that's specific enough to actually let me frame the title but not too prescriptive to force one down a specific path.

Likewise there are many other excellent suggestions that provide the framework and guidelines for overcoming the writing challenges we face as B2B marketers. The book is highly engaging and brings forth perspectives from many experts in various aspects/fields.

I write and also hire people who write. From now onwards my first interview question will be "Have you read Anne Janzer's book?".

Get her book, apply what you read, you will be thankful that you did."

Product details Paperback 226 pages Publisher Cuesta Park Consulting (August 7, 2018) Language English ISBN-10 0999624822

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Writing to Be Understood What Works and Why Anne Janzer 9780999624821 Books Reviews :

Writing to Be Understood What Works and Why Anne Janzer 9780999624821 Books Reviews

• As a nonfiction author and a marketer, I’ve always tried to keep my reader in the forefront of my thoughts while writing. In Writing to Be Understood, Anne Janzer makes an excellent case for really getting into the head of your audience, losing jargon and using stories to engage and inform. An excellent guide to writing with the goal of being clearly understood and to reach even those on the opposite side of the discussion. I highlighted a lot in this one so I can go back to key thoughts.
• I started reading this book with the hope that I would pick up some tips for writing non-fiction. I got all the tips I had hoped for, and much more. It's a living example of writing to be understood. Janzer takes insights from natural and social science, mashes them up with insights from marketing, and adds a hefty dose of common sense, with a dash of good humor.
  I often read a book, particularly one that is this interesting, in one or two sittings. Here I kept willing myself to stop after each chapter, taking notes on insights that are particularly useful to my writing practice, and then thinking about her advice to writers while I was doing the dishes, taking a walk, or running errands. I suspect that I'll be returning to the book over time to give myself a refresher on the concepts and tips she shares with her readers.
  This book is a terrific read and a valuable resource for anyone who writes about complicated subjects (that would be most writers), and particularly for writers of non-fiction books, reports, scientific papers, academic journals and textbooks.
• Writing a book about writing is one of these peculiar areas where the reader gets to evaluate immediately if the author knows what they are talking about. Luckily Anne does. This is a very theoretical book -- and I mean that in the best possible way. Its hard to see a writer not benefiting from reading the book, but I think it holds a particular benefit for experienced writers. The book asks you to ask "what am I writing, and why." The book contains all types of examples that I was completely unaware of that drive the points home. The book is unique in the way that it keeps altering the perspective of your analysis. It seems like a journey as you are pushed back and forth like a rubber band, all of it serves to make you question your assumptions. I have to say; I have never as a long time author even considered many of the concepts presented in the book. This book falls into the category of a must-read for writers.
• I read this book in preparation for writing a book of my own. I've already written a book, but I know my writing could always be better.
  
  Anne is a master of communication, and really provides specific, easy-to-implement techniques that will help any writer be a better writer. I like her idea of focusing on a few key readers, and thinking about the intersection between "what I have to teach" and "what they want to learn". It can be so tempting to just focus on what I've been learning and not on the mindset of the reader. I had never thought about the idea of "empathy for the reader" but she's right--it's a really important concept. I also loved the idea that what makes you a good speaker can help you be a better writer--as someone who does both, that was a thought-provoking concept.
  
  Side note--this is the first book I've ever read that used a flush toilet as a metaphor (page 48 of 206) and it was perfect.
  
  If you want to communicate more effectively with your audience, you should buy this book. Read it in one sitting, and then review it for a few minutes each time you prepare to write. Your readers will thank you.
• This book has totally helped me move forward --- I have been writing my book for the past 2 years and this has taken my writing to a whole new level ... I highly recommend this book to newbies and seasoned writers alike !!!
  The author obviously uses the techniques she writes about because I was totally engaged the entire time ... couldn't put it down as I felt myself learning something new on every page. Get this book and get yours written!
• As B2B marketers we often struggle how to engage an audience, how to communicate complex subjects clearly and in interesting ways, how to write about abstract topics? Anne's book covers this and a lot more!
  
  I'll elaborate on just one aspect. The title and introduction are key in any writing because they draw the reader in and keep them engaged to read the rest of the article. The common advice we hear is 'make the title interesting' - huh! like we didn't know that. But Anne's approach is entirely different - it is specific enough to give you what you need but not too detailed to look highly prescriptive. For example, about titles she explains that a title must either 'spark curiosity' or 'hint at a benefit'. Now that's specific enough to actually let me frame the title but not too prescriptive to force one down a specific path.
  
  Likewise there are many other excellent suggestions that provide the framework and guidelines for overcoming the writing challenges we face as B2B marketers. The book is highly engaging and brings forth perspectives from many experts in various aspects/fields.
  
  I write and also hire people who write. From now onwards my first interview question will be "Have you read Anne Janzer's book?".
  
  Get her book, apply what you read, you will be thankful that you did.
• This book is an eye-opener and should be part of the library of any inspiring authors. What I realized when reading the book that I had not done a good enough of a job to really understand the audience to ensure that it not only resonates but is also useful and people wants to spend time reading the book. Do yourself the favor and read the book, you will not be disapointted.
• The book lists many suggestions and reviews somewhat relevant experiments in Psychology. Unfortunately, most of the suggestions presented in this book are quite trivial.